Superior sports care

BORN has been a partner for top-level performances and sport fun since 1985. Along with several Olympic, World and European champions we developed sports nutrition and bodycare products with a superior quality. Continuous fine-tuning and development ensures that BORN is still at the top with a range consisting of high-quality products for use before, during and after sporting activities.

Whether you're preparing for a big race or recovering from a physical exercise: every moment has it’s supporting product. A unique concept: BORN is your superior supporter!

You buy BORN at specialist cycling and MTB shops, online nutrition shops and running stores.

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  • Xtra Bar Caramel


    BORN XTRA BAR CARAMEL is an energy bar with a delicious caramel flavour. This energy bar has the ideal 2:1 glucose/fructose ratio, for increased carbo-intake during exercise. Developed and tested in collaboration with Team Giant-Alpecin.

    • Easily chewable
    • Provides XTRA energy
    • Can help to prevent hunger knock
    • 2:1 ratio of Glucose/Fructose
    • Non-melting
  • ISO Pro Red Fruit


    Energizing thirst quencher with added minerals for a better energy and water balance. BORN ISO PRO has a tasteful, fresh taste and provides extra energy and fun during exercise.

    • Energizing thirst quencher with added sodium
    • 2:1 ratio of Glucose/Fructose
    • Fresh red fruit /pomegranate flavor
    • Developed in cooperation with Team Giant-Alpecin
  • Sports Cake

    Pre Training Snack

    The BORN Sports Cake is the best easy-to-prepare pre-training snack your body can have before starting an effort or on a full-day competition. Its high digestibility will provide weekend warriors and professional athletes with the appropriate energy intake without the inconvenients of a long digestion. The BORN Sports Cake can be consumed only an hour before the start of the effort compared to an ordinary meal which generally requires about 7 hours for complete digestion!
    • Efficient pre-training instant sportscake
    • Progressive energy source
    • Easily digested
    • Ready in 3 minutes !
    • BORN Sports Cake can be stored overnight for breakfast or frozen for your next competition
    • Contains extra magnesium