Superior sports care

BORN has been a partner for top-level performances and sport fun since 1985. Along with several Olympic, World and European champions we developed sports nutrition and bodycare products with a superior quality. Continuous fine-tuning and development ensures that BORN is still at the top with a range consisting of high-quality products for use before, during and after sporting activities.

Whether you're preparing for a big race or recovering from a physical exercise: every moment has it’s supporting product. A unique concept: BORN is your superior supporter!

You buy BORN at specialist cycling and MTB shops, online nutrition shops and running stores.

Read More


What are you born for?




  • Xtra Bar Caramel


    BORN XTRA BAR CARAMEL is an energy bar with a delicious caramel flavour. This energy bar has the ideal 2:1 glucose/fructose ratio, for increased carbo-intake during exercise. Developed and tested in collaboration with Team Giant-Alpecin.

    • Easily chewable
    • Provides XTRA energy
    • Can help to prevent hunger knock
    • 2:1 ratio of Glucose/Fructose
    • Non-melting
  • ISO Pro Red Fruit


    Energizing thirst quencher with added minerals for a better energy and water balance. BORN ISO PRO has a tasteful, fresh taste and provides extra energy and fun during exercise.

    • Energizing thirst quencher with added sodium
    • 2:1 ratio of Glucose/Fructose
    • Fresh red fruit /pomegranate flavor
    • Developed in cooperation with Team Giant-Alpecin
  • Recovery relax

    Relax & relief

    Recovery after exercise is the most important. BORN RECOVERY RELAX relaxes and recovers. BORN was the first and is still considered the best by many! The essential oils and herbs help to relax overworked and tired muscles. "RECOVERY RELAX really works!"

    • Relaxing effect
    • Supports recovery of tired muscles
    • Ideal D.I.Y massage, anyone can do it