BORN is innovation partner of the UCI World Tour Team Sunweb. Together with staff and riders, we continuously innovate nutritional products exclusively for the team. After one year of high-level testing under extreme circumstances the products are launched for weekend warriors to experience the most effective and best tasting nutrition possible.
Succesfully tested by riders like Tom Dumoulin, Warren Barguil, Michael Matthews, Wilco Kelderman and Floortje Mackay. 100% safe!
The national teams of the royal dutch cycling association (KNWU) have had many years of success with BORN and therefore they have been our national ‘heroes’ for years.